In this paper, Kiersten Zimmerman, M.S.Ed, Noggin Senior Director of Learning Design and Impact, details Noggin’s approach to teaching children. The results of this new approach are promising. Noggin relies on child development and learning experts to formulate clear educational outcomes as well as researchers to track engagement value and impact of digital content on children’s progress every day. Professional guidance from top disciplinary experts helps assess if the content engages children in play with purpose while supporting learning of key concepts and skills. For more information on the impact of Noggin’s work on children’s readiness for school and lifelong learning, we have created a companion paper on Noggin’s impact research process.